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However, that rubrick means that a three-minute pop song played 20 times will generate more money than a classical piece with a 20-minute runtime. The more often it's played, the more money they receive. On other streaming sites, musicians are paid based on the number of times a song is played. It's an issue that plagues the entire music industry (Opens in a new window).įor classical music in particular, Primephonic CEO Thomas Steffens said musicians are missing out, and it's because of more than just metadata. Correct tagging is vital for the digital music industry at large without it, musicians could potentially lose out on countless royalties because their albums and songs don't show up according to the genres they should for users to discover and listen.
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It's the only way that such complex information can be added into the system, and it ensures that the right tags are applied.
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Primephonic, on the other hand, offers classical playlists on different moods and themes (such as "storms" or "forests") as well as instrumentals and landmarks.Īt the company's Amsteram office, a number of employees input the metadata by hand. Spotify offers playlists such as "Chilled Classical," "Easy Classical," and "Relaxing Classical." The differences between those aren't immediately obvious to new listeners, but can be somewhat patronizing to informed classical music fans. As such, it makes more sense (and more money) for the streaming giants to focus on the mainstream and leave classical by the wayside.Īs such, bigger streaming services can get away with painting the genre with a large brush. In the United States, only 1 percent (Opens in a new window) of the total music consumed is classical, and an even smaller percentage of that is streamed. Quite simply, this is because the music-streaming companies developing and refining these algorithms don't need them to be quite that specific. While there's only one Beyoncé, there can be over 40 possible spellings of "Pyotr Ilyich Tchaikovsky," and the algorithms used by mainstream music-streaming apps can't handle the subtleties. It's this level of specificity that sets Primephonic apart.Ī classical piece can have up to 10 different parameters compared to the title-artist-album triad of a pop song.
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On the surface, Primephonic's niche application is simply "Spotify for classical music." Available on Android (Opens in a new window) and iOS (Opens in a new window), the app lets you search for musicians and albums, as well as more specific metadata such as the composer, conductor, soloist, or the choir. While the other services try to dominate each other, we visited the company's headquarters in Amsterdam to see how Primephonic is fighting a musical culture war. Primephonic (Opens in a new window), a classical music-streaming website, was born as a way to preserve the mainstream existence of the classical genre. If users can't find it, they can't listen to it. Moreover, the metadata involved in classifying classical music is significantly more complex. The advent of music streaming and the business models that support it are conducive to short, snappy songs not longer compositions. In this fight for total control, however, one genre is suffering: classical. In their arsenals are new releases, exclusives from the biggest artists, and the latest tunes and bops from the worlds of rap, rock, indie, and pop music, to name but a few.
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How to Set Up Two-Factor AuthenticationĪpple Music, Amazon Prime Music, Spotify, and Tidal-the four major music-streaming services-are all fighting a war for dominance.
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